Accompanying the rapid development of network technology, online shopping became less consumption of new deleted, CNNIC speech, as of the end of June 2010, the Chinese official range up to 420 million network, the Internet all over the rate climbed to 31.8%, there is a world, business class Implicit in particular the use of raised tables, online collection, online shopping and Internet banking users to increase rate of over 30% of you, far more than other types of network use. machine in the world under the influence of financial security, as appropriate, to answer business capital, etc. , taking the floor in the form of marketing industry also will have a series of huge changes, online business Township, Network Customers and other online marketing methods have become a lot of pull-wide floor shop extension of the new business market positions.
But on the performance of the floor as the durable consumer goods, consumers in the selection process of buying more attention to the floor of the product quality, sales service, the marketing process in the collection will be speaking like a traditional sales channels in such a reverse delay, consumers can be happy Buried in the complex network for the floor? crucial victory in the network marketing brand of evil is that good credit, product quality soft power, and the perfect line services, system support, floor dry good business whether they had adequate preparation?
trend Courtyard floor fire test network marketing
12 月 15 nights, the world's leading manufacturers of three-layer parquet floor Taobao Snap Side flagship store on-line in the win, Germany, Italy, harm, France, the United States, Canada sea high degree of market approval, Snap open first floor layout of the Chinese market, one-sided as its domestic marketing strategy should be composed of plenary Shen, Taobao's flagship store on-line, not only clarify the Courtyard floor discouraged consumer groups on the network, but also implies The return of the domestic market, shallow plowing confidence and faith in the Chinese market.
West needle the wrong country markets, discount oak flooring on the flag a hundred years, the United States the impression that the city plays Zhang, CLS Milan, hundreds of four small series products, I looked oak series are set back a hundred years the years the long-term sense, the U.S. image series contains pure American style, and the Phi Nightlife in Milan series of high-fat not the art of cheap gas, consumers deserve a choice and thickness of the chew, but the brand's flagship store Taobao online sales not try to pick off the city are owned by relaxation products, market segments, according to Snap the floor as the first volume has been, Shop's flagship product, based on the number of important causes, canvas covers, beginning of the series to take the floor at the present homogeneous sphere of private industry, recognized the floor made the head of the three structures, wet or swelling of the structure when the interlocking between layers can be made between pull wood stress, with strong stability. Second, urban advocates series of solid wood flooring valuable information for the table board, there are high customs Code, natural wood rustic character, price high. Again, the products on the market in Europe and South America The application said there was no good, not lost in the domestic market for the Courtyard on the floor of the boxing end products. Based on the above the results, we hope that the market can always enjoy Bang globe floor techniques to the consequences of reform.
the course, in addition to running out of ideas will be guest-day strike plate, and three of wood flooring products, weakening the floor of the special products, when the shop will be limited while second kill, limited poor quality benefits, such as muddy positions situation for the province of large consumer online service of those who supply diversification, the value of lost non-mentioning of its flagship store Taobao line off line selling will be higher than the true performance of the body shop point of sale of more stringent standards of service with the scale, to ensure the sake of convenience for the customer to mention, let go of the cost of experience.
large floor Courtyard Hong-Wen is why the floor led to the domestic capital injection
1994, the Courtyard wood into the break, and rate after the introduction of laminate flooring from Europe in China marketing, Ping Zhang wear durability, impact resistance, moisture resistance and other sophisticated product features, laminate flooring wood flooring for an easy after the deformation of the traditional use of the wrong, winning the green eyes of consumers In 1995 to 2000, four Wood combined 800,000 in China beyond the field of the European Court of users to strengthen the floor entrance, and from 1998 to 2000, for three years re-flooring sales champion in China. With the market still depends on good heart Monument and the service industry, Bo team, the beginning of the new century, canvas covers, wood Tetraena start R & D, producing three-layer wood flooring division, became the latest amateur production of three-layer parquet of the large enterprises.
Ya saying Zhuchaoyinfeng , Courtyard Wood had lost tireless professional seeking international recognition of risk investment institutions has .2007, Legend Holdings investment professionals operating in the wind Yi Legend Capital unlimited company jointly with a number of institutional investors at home and the new Courtyard Shanghai Wood Co., Ltd. signed the amount of $ 20,000,000 in investment alone agreement with DCM in 2008 add 15 million dollars to recover investment through financing new Tetraena wood into a $ 35,000,000, the pull of the global brand strategy planning of the big screen and determine the order in Europe, North America, China led the world's three main markets, with an annual capacity reaches 800 million Yuan Chek meters, production and sales volume among the highest in the world kai industry. As of classes before the wood has become the new Courtyard the world's leading three-cooked produce solid wood flooring system, one of the leading position of ranking first in Asia, the world is in the forefront.
return to the domestic market, strong market performance
ready to take the remaining differences between wood flooring business is New Courtyard Wood is the main European markets for V, the three-layer parquet products rather Mongolia and Germany, France and other country bid farewell to know that Europe is the birthplace of three-layer parquet, flooring product quality consumer and details request is high, so that not only demonstrates the strength of brand Tetraena Wood is its specificity to receive three parquet research, produce and sales of buried degree of reward.
wood in the world as Tetraena and details of the three major markets, Europe and North America invented the wood for the Courtyard steady growth year after year the performance of consumer's deeds, each year more than 8 million square meters of exhibition floor Tetraena over the world, but the Courtyard floor full of emotion on the Chinese market The Chinese market is still the main form of its global strategy locally. This awareness is based on the Snap other place in China the center of the floor advantage, lessons learned and the global technology market leader in the upper hand, based on its three-tier quality and solid wood flooring in-depth knowledge of Chinese users. The strong return to the domestic market, Courtyard floor aiming at the more cost-effective high-quality three-layer parquet bring more users in China.
back early from the results in the domestic market, and high degree of recognition of international markets, Courtyard floor with outstanding market as the accumulation of the brand strength, but also store sales for its network based at the Kai a good foundation of basic U.S. market. With the view of international business with high quality products suspected destroyed End of brand strength and super good at the first sale service system, this new image to go back to domestic market, Courtyard floor of the domestic market as worth the wait.
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