iPad traditional media is not the Messiah

 Traditional media see this as an ingratiating turn the digital world of the Road, proved an illusion

text all good: cool touch screen, blown away by the user experience, the high prices being But the drama is, iPad sales volume growth (year is expected to sell 14 million), iPad version of the magazine was a sharp decline in downloads.

the end of December last year, the Audit Department, the U.S. newspaper circulation (Audit Bureau of Circulations) data showed, in June launched iPad version of the the second phase of the drop to 2.8 million, until November, downloads has hovered around 2 million. Others such as

This may iPad who enthusiastically embraced by the media publishers have a first strike. IPad since early April on the market, many of the traditional media to the first landing iPad pride in competing, and the new media as an important component of the strategy. Associate Professor of Journalism and Communication, Peking University, Hu Yong think, iPad version of the magazine at first in part because selling a novel experience to the users, but consumers soon discovered that the core selling point of e-magazines and do not imagine is so interesting, and many looks like a color version of the PDF document, it was soon overwhelmed by the endless stream of new applications. In addition, iPad user's age is more focused and tend to young, and the original readers of traditional media groups, segments are more prominent.

After all, iPad is not a product for the magazine was born. iPad on the network environment, rich in video, image and audio streaming media presentation, and the ubiquitous combination of social networks, are currently working to embrace likely to continue.

a reference solution is Flipboard. IPad as a popular application that Facebook and Twitter, for the social integration of media content, and then read through the magazine in the form presented to the reader. Opening this method presented - including text, photos, video and other forms, and the address of the link and video can be opened directly.

it enriched the magazine itself, the presentation of form and interactive, but deadly is that it deconstructs the magazine publisher's position as a content producer. Social interaction property itself means user-generated content, it is with traditional media ecosystem is a natural hedge.

iPad electronic magazine itself and the The interactive experience of a large amount of data to the cost, such as

decline in the iPad magazine downloads behind the question, should be asking is that the future of traditional media business model is. Perhaps a possible approach is to take the contents of