China Unicom will do with Tencent to develop IM

 China Unicom to develop with Tencent IM you?
Wei telecoms consultancy Analysys International
a long time ago intended to write an article about Unicom IM, but no care has been too busy to write, see the move today labs09 IM in an article on the China Unicom, in turn inspired I decided to write Unicom IM enthusiasm. Unicom too some time to develop real-time communication with Tencent various scandals continued, including depth of cooperation. So in the end it will work with China Unicom and how to cooperate Tencent it?!
personally think that cooperation with China Unicom to figure out the various Tencent sex scandal, we must first answer three questions: A. Does the China Unicom do IM; B. China Unicom to do IM, alone or with other companies to develop; C. Who is China Unicom to develop the best partner for IM
1, China Unicom, is it really necessary to do IM?
First of all, IM users are highly viscous products, can improve the user's off-grid barriers to play to improve the Unicom high turnover rate. Fetion China Mobile to China Unicom development experience has done a very good proof of IM. China there are several highly viscous mobile data services, including flight information, 139 mailboxes, 139 communities and mobile payments. But mobile payment trial in the country just commercial and business, has not really played a role in maintaining the user; 139 community first by Guangdong Mobile promotion, its scope should be further expanded; 139 E-mail While maintaining the user to play a certain role, but the user scale has been difficult to show explosive growth, and because the size of reasons, resulting in maintenance of effect is difficult to give full play; flying letters since March 2008 20% subscriber growth over the law of the threshold, into the explosive growth of, as of July 2009 onwards the number of users reached 189 million, to maintain the user has played a very important role. and China Unicom, he is three operators in the user loss of the most serious one, the cost has always been limited for China Unicom, the ability to play with the smaller cost of inputs to maintain the user's role is the development of China Unicom's first important reason for IM.
Secondly, IM can become a long-term business Unicom product access, and bring more revenue. Tencent With this excellent performance, since the 92 years since the launch of qq, and gradually occupied the user's desktop, and on this basis, the development of a range of products, not only improve the user's viscosity, but also brought a huge income. telecoms operators can not only provide the basis for business IM communications services operators in the future will become a service portal, comprehensive information media, the product channels. When the user reaches a certain size, will diversify its revenue model, revenue will be rapid growth in size, and the corresponding income includes not only personal communications income, you can also bring advertising revenue, product promotion commission. Fetion from the case of China Mobile can be confirmed, 2008 Fetion direct income throughout the year close to 10 billion, although spending is difficult to make up for all year, but if you count the letters flying stealth to maintain income users is certainly greater than flying into the letter. So, can deliver the potential revenue is Unicom second important reason for IM.
again, needs and opportunities from the market perspective, China Unicom is now the development of IM there is still a chance. from the user develop and scale, have been expanding mobile Internet users, instant messaging market rapidly, and according to Analysys International Enfodesk released the %. the new IM tools from the user acceptance perspective, Analysys International's research shows that in 2009, nearly half of the users tried within three months of the new IM tool, although users can see IM use for the present higher degree of satisfaction However, many users still have to try the new IM will higher, New vendors are still some opportunities. Thus, the presence of market opportunities, and may be user acceptance is the third IM Unicom important reason.
According to the analysis of these three, I believe that the development of China Unicom will definitely IM, and the introduction of time should not be too late, it is estimated will be listed within 10 years.
summary, can give the answer the first question: definitely Unicom do IM!
2, China Unicom to do IM, alone or with other companies to develop?
on the one hand, the problem of the development of IM from the domestic and foreign carriers operating experience, will give China Unicom What the experience provided for reference; the other hand from their own advantages and disadvantages of China Unicom to consider what the most appropriate mode of operation.
first IM from foreign carriers operating experience, a few users in Europe and America the largest mobile operator operators are, respectively, and MSN, Yahoo, AOL to launch the IM service, cooperation and promotion of the main reasons is the ability to bring customers in the short term and active degree of the scale, and to use its technological advantage.
Second, its advantages from China Unicom and weaknesses, China Unicom's main advantage is reflected in the user experience in basic and value-added business operations: a. has 180 million mobile users around the huge; b. mobile value-added services with strong operating skills and experience to better development IM and mobile value-added services into the new features. but at the same time, China Unicom, the disadvantages are also obvious: a. lack of IM products, operating experience, deep understanding of user needs is not enough, has launched the ultra-successful letter; b. Technology insufficient strength, it needs the power of external partners to enhance product and service quality.
again, the domestic market from the current analysis, the IM market in China, Tencent QQ position of absolute dominance, its status can not shake; in the MIM market ( mobile instant messaging), QQ, and fly relatively large market share in both the letter. Fetion business after China Mobile, the development in recent years, the product is relatively mature, has been in rapid development, and has a huge user base.
Let us IM Unicom that have their own development and cooperative development are two ways to look at China Unicom following the success of their probability of developing how the IM. Unicom to promote the development over the letter that the failure of poor IM technology and products to promote lack of experience, from this dimension Look, China Unicom is difficult to launch a good IM products; face greater cost pressures, and to narrow the gap to catch up with competitors, you need a lot of money to promote new products, but China Unicom is the largest three operators of a commercial cost pressures, from a cost perspective analysis, China Unicom can not afford the heavy cost pressures; from China Unicom to promote super-letter, phone-mail and other Internet-related products, failures can be seen that the lack of Internet industry thinking Unicom, China Unicom is currently the business development strategy, more or use of a single business operators to promote the development of ideas, not from mobile Internet and Internet user-base to attract a variety of types of services as the core business of collaborative development of ideas, from this dimension, China Unicom has no ability; from the time dimension degree of view, China Mobile started from the 2006 launch of flying letters, after 3 years of development to promote it to the point where today, if a separate development Unicom IM, mobile flight information to reach the level of at least 4 years, from the time point China Unicom can not wait. and if the cooperative approach taken by China Unicom will be able to shorten the development, promotion of the time, and can avoid most of the above skills, experience and other risks.
drawn from the above analysis can answer the second question: Unicom collaborative approach taken by a higher probability of developing IM.
3, who is China Unicom to develop the best partner for IM?
problems in the second assumption, both China Unicom to develop cooperation IM, then Who is his partner? IM Unicom development partners can simply be divided into two categories: one with Tencent, MSN IM and other top companies; second, and Ali Wang Wang, Netease bubble companies such as second-class IM . from the market power of partners to see, Tencent, MSN and other leading IM service providers in terms of customer base, market operation and future development of China Unicom in terms of support are much better than Ali, Want Want, Netease bubble, etc. partners. but difficult to see from the cooperation with Tencent, MSN and other companies will be more difficult negotiations on cooperation, running a long cycle, slowing the pace of China Unicom into the IM field, increasing the difficulty of IM development. But Unicom IM, the first object of the negotiations must Tencent, MSN and other partners, which is why so many rumors about a variety of Unicom and the reason for Tencent.
for Tencent, the development of IM and Unicom is also a good path. One reason: As flying letter rapid development, and formed the basis of a large user base, China Mobile and Tencent IM can not be deep aspects of cooperation; causes II: China Telecom has been in the IM market with second-MSN cooperation; Reason Three: The future development of Tencent need a strong telecom operators, the choice of in-depth partner only China Unicom.
can be seen from the above analysis, China Unicom urgent need to develop IM, and Tencent is the best partner, however, is home Tencent income diversified company, the two companies co-operation is the key to the ultimate willingness to cooperate with the attitude of Tencent.